Side-by-side
| Decision point | Starter | Unlimited | Agency Pro |
|---|---|---|---|
| Monthly price | $97 | $297 | $497 |
| Sub-accounts | 3 | Unlimited | Unlimited |
| Phone/email rebilling | — | Without markup | With markup |
| SaaS Mode | No | No | Yes |
| Automated sub-account creation | No | No | Yes |
Choose Starter when
You are a solo marketer, consultant or smaller business that wants the core platform and can operate within three sub-accounts.
Choose Unlimited when
You manage enough client accounts that the three-account ceiling is the problem. Unlimited is positioned for growing agencies and adds unlimited sub-accounts plus basic API access and phone/email rebilling without markup.
Choose Agency Pro when
Your business model includes reselling software, automated account provisioning, markup rebilling or deeper API requirements. Those are commercial reasons to upgrade; paying for Pro simply because it is the highest tier is not.
Decision shortcut
Need ≤3 sub-accounts? Starter is the natural .
Need many client accounts? Unlimited removes the ceiling.
Need SaaS Mode or markup rebilling? Agency Pro is the relevant tier.
Need many client accounts? Unlimited removes the ceiling.
Need SaaS Mode or markup rebilling? Agency Pro is the relevant tier.
Compare the current plans on HighLevel
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Primary sources checked
Product details can change. Commercial facts on this page were checked September 8, 2026.