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Feature guide

HighLevel Features: What the Platform Can Do

Feature lists only become useful when they map to work. Here is HighLevel organized by the jobs an agency or service business needs to complete.

CRMAutomationAgency software
Editorial standardWorkflow first.

Primary sources for unstable product facts. No fake hands-on claims.

Capture demand

  • Website and funnel builder
  • Forms, surveys and quizzes
  • Prospecting tools
  • Ad Manager
  • Social media management

Manage leads and sales

  • CRM and pipelines
  • Unified conversations
  • Custom dashboards and reporting
  • Payments and invoicing
  • Booking calendars

Automate follow-up

  • Workflow automation
  • Email and SMS marketing
  • Inbound and outbound calling
  • Conversation, Voice, Content and Reviews AI capabilities subject to current plan/usage conditions

Deliver and retain

  • Online reputation management
  • Courses
  • Communities
  • Mobile app
  • Client-facing account workflows

Operate an agency

The plan structure adds an agency layer: sub-accounts, rebilling, API access and—on Agency Pro—SaaS Mode and automated sub-account creation.

What to evaluate before buying

Build a workflow map first, then test the small set of capabilities that must work together: capture, CRM, automation, communication, booking, reporting and account administration.

See HighLevel's current offer

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Primary sources checked

Product details can change. Commercial facts on this page were checked September 8, 2026.