Top of funnel
- Qualified traffic
- Landing-page conversion rate
- Cost per lead when paid traffic is involved
Middle of funnel
- Contact rate
- Booking rate
- Show rate
- Qualification rate
Bottom of funnel
- Proposal rate
- Win rate
- Revenue per lead
- Sales-cycle length
Segment by source
A blended funnel can hide major differences between search, referrals, paid campaigns and reactivation.
Use cohorts
Compare similar time windows and lead sources rather than mixing immature leads with fully worked opportunities.
Choose software
Compare software against this workflow rather than choosing from a feature list alone.