Segment first
- Past inquiries never contacted
- Previously qualified but not ready
- No-shows
- Lost opportunities
- Past customers with a relevant new need
Refresh context
Do not pretend the conversation is recent. Acknowledge that time has passed and explain why you are reaching out now.
Offer a simple next step
Use a direct reply, updated resource or booking option rather than forcing a complex funnel.
Respect suppression
Exclude opted-out, invalid or otherwise inappropriate contacts before launch.
Measure reactivation
Track replies, booked calls and pipeline movement rather than only clicks.
Choose software
Compare software against this workflow rather than choosing from a feature list alone.